Our Story

We know there’s never been anyone quite like you – you’re one of a kind. And we’d love to help you tell your story. That’s why we created the Emma & Roe charm collection – so you can wear your world on your sleeve for everyone to see.

Designed by you, for you, our stunning charm jewellery lets you express your unique personal style, your way. Create pieces as distinctive as you are, layer charm bracelets together to make a serious style statement or construct an individually inspired piece that helps you stand out from the rest. At Emma & Roe, you’re the designer.

We know your life’s constantly unfolding. You want to remember what’s made you who you are – it keeps you grounded when you’re off to conquer the world. But sometimes it’s equally important to focus on what tomorrow might bring.

At Emma & Roe, one piece of jewellery does both! You can communicate who you are from our collection of over 680 exquisite charms, along with matching bracelets, stoppers and safety chains in silver, gold, diamonds, leather or handcrafted Italian glass.

Wherever you’ve come from, wherever you’re going, we’re here to help you capture those special moments in your life, celebrate the things you love and places you’ve been, or remind you to keep dreaming big about the future.